Coors Light and Ball Corporation are teaming up to provide fans at the new Allegiant Stadium in Las Vegas, home of the Las Vegas Raiders, with infinitely recyclable aluminum cups. Colorado-based Ball Corp., a leader in innovative and sustainable aluminum packaging, shared the news in a recent press release.
Ball says that it designed the Ball Aluminum Cup in response to increased consumer demand for sustainable beverage container options. The company claimed the first-ever aluminum cup when it launched the cup last summer. Molson Coors, which is based in Chicago, makes Coors Light –Allegiant Stadium’s official domestic beer — as well as its official craft beer and hard seltzer, Hop Valley and Vizzy respectively.
“We’re proud to team up with Coors Light to bring fans at Allegiant Stadium an enhanced beverage experience and sustainable hospitality options from the start with our game-changing and infinitely recyclable aluminum cup,” said Ball’s Chief Operating Officer of Global Beverage Packaging Daniel W. Fisher in the release. “We introduced the aluminum cup to meet the growing demand for more sustainable packaging choices, and we’re excited that our partnership with Coors Light will give fans visiting Allegiant Stadium an opportunity to further their efforts to reduce, reuse and recycle.”
This isn’t Coors’ first foray into sustainability. Molson Coors’ Director of Partnerships and Licensing Adam Dettman said in the release, “Coors Light has a long history of sustainable product innovation – in fact, many people don’t know that we pioneered the first-ever aluminum cans to hit the market back in 1959.” “We’re proud to continue this history by partnering with Ball to ultimately provide fans with an eco-conscious experience, and a built-in piece of memorabilia that guests can take home after enjoying a game or event at Allegiant Stadium.”
Ball said in the release that 100,000 of its 20-ounce, lightweight aluminum cups will be offered in all club seats as soon as stadium activities begin.
Ball Corp. first began piloting its Ball Aluminum cup last September at the University of Colorado Boulder’s Folsom Field. Ball then announced this January that it would partner with Bud Light and concessions vendor Centerplate to provide 50,000 of its Aluminum cups to Hard Rock Stadium in Miami. Ball said that the cups would continue to be used at the stadium throughout the year – a move that it said would “help eliminate more than 500,000 plastic cups annually from Hard Rock Stadium’s supply chain.”
Aluminum is the most sustainable beverage packaging content, is easily recyclable, and discarded aluminum is more valuable than any other recyclable item. Moreover, according to Ball, 75 percent of the aluminum ever produced is still in use today. Comparatively, just 9 percent of all plastic ever produced has been recycled, with 79 percent ending up in landfills or as litter, according to National Geographic.
Ball employs over 18,300 people and reported net sales of $11.5 billion in 2020. The company operates facilities in Texas, Florida, and Virginia, among other states. Ball announced in September that it would invest more than 300 million to build a plant in Pittston, Pennsylvania, that it says will create approximately 230 manufacturing jobs. Production is expected to begin in mid-2021.
As of 2019, Molson Coors employed 17,700 people and reported U.S. annual net sales of 7.2 billion for 2019. The company operates several breweries including ones in Colorado and Wisconsin.