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Old Spice and Secret Roll Out Refillable Deodorant

NEW Refillable Antiperspirants from Old Spice (Photo: Business Wire) / P&G Press Release

Procter & Gamble (P&G) has good news for those seeking an alternative to discarding empty deodorant containers. 

The company just announced that its Secret and Old Spice deodorant brands are launching single-use plastic-free refillable antiperspirant cases and refills, which come in 100 percent Forest Stewardship Council-certified paperboard packaging.

Cincinnati-based P&G shared in a press release that it’s debuting earth-friendly refillable starter kits and refills this month at select retailers across the U.S. The products have suggested retail prices of $10 and $8 respectively. P&G added that it is the first major brand to offer refillable antiperspirants.

The way the refillable containers work is simple – all it takes is a twist.

“People are craving more eco-friendly personal care products, but they also must be delightful to use, otherwise people will not stick with them long term,” said Anitra Marsh, vice president, sustainability, citizenship, and communications, P&G Beauty in the release. “That is why our refillable antiperspirant cases are designed to advance the antiperspirant smoothly through the case with a simple twist, much like a lipstick, without being messy.”

P&G reported net sales of $71 billion for the fiscal year ending June 30, 2020, and most recently reported $19.75 billion for the second quarter of fiscal 2021. It’s the second-largest public corporation in Cincinnati, following Kroger.

The Tide and Oral-B maker also confirmed that it will expand its catalog of aluminum-free deodorants in recyclable paper tube containers composed of FSC-certified 90 percent recycled paperboard.

Old Spice and Secret launched all-paper, zero plastic deodorants back in May – the first major brands to do so.

“Following the success of that limited-edition pilot, both brands are expanding this offering nationwide with an aluminum-free deodorant formula,” the company noted in the release. “Featuring a signature push-pop design, these innovative paper tubes are fully recyclable. Consumers can crush the empty paperboard and drop the package right into their recycling bin.”

The company has set many sustainability goals as part of its Ambition 2030 plan. These include reducing greenhouse gas emissions by 50 percent across operations and achieving 100 percent recyclable or reusable packaging. The consumer goods giant has also pledged to reduce its use of virgin plastic in product packaging by 50 percent.


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