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Blackstone Buys Majority Stake in Sunscreen Brand Supergoop

(Bloomberg) —

Blackstone Inc.’s growth fund is buying a majority stake in Supergoop!, the 15-year-old sunscreen brand.

The senior management of Supergoop, including founder Holly Thaggard and Chief Executive Officer Amanda Baldwin, will retain significant equity ownership after the transaction, according to the company.

The deal values Supergoop at about $600 million to $700 million, people with knowledge of the matter said, asking not to be identified discussing private information. Representatives for the San Antonio, Texas-based company and Blackstone declined to comment on the transaction terms.

The acquisition seals a year of active dealmaking in the personal care space with larger players in the market buying smaller, clean beauty brands to attract younger customers that increasingly care about ingredients and sustainability. This month, L’Oreal agreed to buy California-based skincare brand Youth to the People, while Procter & Gamble Co. acquired Ouai, a hair care brand started by influencer Jen Atkin. 

Blackstone’s investment in Supergoop will fuel product and regional expansion, said Baldwin. 

Supergoop, whose products are already sold in Canada and China, makes products for babies and athletes and is also looking to expand in other regions, she said.

Thaggard, who started the company after a friend was diagnosed with skin cancer, said SPF isn’t just to protect one’s skin against ultraviolet light, but also from pollutants, blue light and infrared radiation. “It’s a category that’s relevant 12 months a year,” she said.

Unlike some beauty products, sun protection attracts customers who aren’t interested in makeup, according to Ann Chung, global head of consumer for Blackstone Growth. That means the company’s opportunity is vast, she said.

“Whether you wear a ton of makeup or you wear no makeup, this is an essential product for every single person every single day,” she said.

Chung added that the firm has yet to decide what kind of exit it will pursue for its latest target. She previously led investments in Oatly Group AG and shapewear maker Spanx Inc. The private equity firm announced in October that it was acquiring Spanx, also led by women, in a deal valuing it at $1.2 billion, according to a statement

As part of the Supergoop deal, existing investors such as Encore Consumer Capital and SWAT Equity are rolling over their stakes, Baldwin said. 

Goldman Sachs Group Inc. advised Supergoop on the transaction, while Raymond James & Associates Inc. advised Blackstone. 

© 2022 Bloomberg L.P.


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